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Erin Taylor
Marketing Communications Coordinator
Erin.Taylor@bekaert.com
800-282-9031 ext. 1610
727-540-1610
Bekaert Shows Off What’s Hot in 2006 At SEMA

Bekaert is heating things up at the upcoming SEMA Show in Las Vegas, Nevada, as they fire-up their first-ever Ultimate Tint-Off Challenge. Tinters from around the globe are invited to register online at BekaertFilms.com/tintoff for a chance to show off their automotive tinting skills, impress industry experts and blow away the competition.

“We expect the tint-off to be fierce,” said Bekaert Regional Sales Manager Brian Goad. “There will be two days of qualifying heats, followed by a single day of competition between top scorers. Spectators and judges alike will be on the edge of their seats to see which challenger produces the best installation, under the stress of time, competitors and onlookers.”

Contestants will be installing High Performance Charcoal, but all interested customers will be able to speak to Bekaert’s sales reps about the complete line-up of Solar Gard automotive films including the ever-popular, color-stable Quantum and True Grey film series. Plus, dealers who stop by Bekaert’s booth #11530 will have the opportunity to see hot-off-the-press marketing support, pick up new sales and installation strategies and get a first-hand look at ComputerCut Version 5.0.

The newest ComputerCut upgrade will be launched early 2006, but SEMA attendees will be able to test-drive the Internet-based program’s newest capabilities, including inventory control abilities, a flat glass optimization program, one-way instant messaging, improved customer support and overall increased user friendliness. Ongoing demonstrations will clearly demonstrate how profitable this Internet-based program and plotter is for high volume dealers, as intricate patterns and window film templates are downloaded, computer cut and installed in minutes.

“At Bekaert, we provide dealers with unlimited business-building opportunities,” said Bekaert Product Market Manager Rob Garlo. “Quality film, exceptional business programs and training, industry preferred tools, sales-clinching marketing support and unsurpassed customer service keep our dealers profitable and satisfied.”

Dealers are encouraged to visit Bekaert’s booth #11530 and speak to a member of the sales team. For information about events held during the show, dealers should contact their Bekaert sales representative or visit BekaertFilms.com’s Dealer’s Corner.

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Photographs and images from Bekaert are available – contact Erin Taylor at Erin.Taylor@Bekaert.com.